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IAB - Interactive Advertising局
互动广告局(IAB)由600多家领先的媒体和技术公司组成,这些公司负责在美国出售86%的在线广告。 IAB代表其成员致力于互动广告市场的增长,Interactive在总营销支出中的份额以及其成员在总营销总支出中所占的份额。 IAB events are truly the centripetal force of the ad-supported digital world, uniting the diverse participants of the ever-expanding interactive advertising ecosystem, including IAB Annual Leadership Meeting (the central venue for senior voices in the advertising-publishing-technology ecosystem to discuss and debate building a profitable future for marketing and media), and IAB MIXX Conference & Expo (the Official Interactive Event of Advertising Week, bringing together the industry's最突出和有影响力的人物分享有关广告中最紧迫的主题的见解)。有关更多信息,请访问iab.netJanuary 31, 2026
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