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IAB - Interactive Advertising局
互動廣告局(IAB)由600多家領先的媒體和技術公司組成,這些公司負責在美國出售86%的在線廣告。 IAB代表其成員致力於互動廣告市場的增長,Interactive在總營銷支出中的份額以及其成員在總營銷總支出中所佔的份額。 IAB events are truly the centripetal force of the ad-supported digital world, uniting the diverse participants of the ever-expanding interactive advertising ecosystem, including IAB Annual Leadership Meeting (the central venue for senior voices in the advertising-publishing-technology ecosystem to discuss and debate building a profitable future for marketing and media), and IAB MIXX Conference & Expo (the Official Interactive Event of Advertising Week, bringing together the industry's最突出和有影響力的人物分享有關廣告中最緊迫的主題的見解)。有關更多信息,請訪問iab.netJanuary 31, 2026
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